The Impact of Anonymity on Persuasiveness in Online Participation
- Publikationstyp
- Konferenz
- Autor(en)
- Wagenknecht, Thomas; Teuber, Timm; Weinhardt, Christof
- Zeitschrift
- Proceedings of Multikonferenz Wirtschaftsinformatik (MKWI) 2016, Ilmenau
- Jahr
- 2016
- Abstract
- Online participation is a powerful means of in
volving citizens, members, and employees in
sovereign, organizational,
and corporate discussion and decision processes. However, it
immanently poses the question how to deal with u
ser privacy. Anonymity, on the one hand, offers
user protection against repression and can free reticent members. On the other hand, however, it
faces the challenge of decreased le
vels of social presence and cr
edibility as well as the risk of
negative dis-inhibition (foul language, hoax). Desi
gn alternatives range from full anonymity to full
user identification. In this article, we propose a
study design to investig
ate the effect of user
anonymity on communication persuasiveness, based
on a set of fictional discussion threads with
two opposing parties arguing in favor of their opinion.
We systematically vary the degree to which
users of both sides appear anonymous or id
entifiable. Our conjectures are rooted in the
communication literature and build on the concep
ts of social presence and user credibility,
representing highly relevant design issues for opera
tors of online discussion and decision processes.
- Link
- http://www.mkwi2016.de/download/MKWI2016_Research-in-Progress-Poster-Band.pdf
- Download .bib
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