Think Tank 2 – B2B Customer Relationships of the Future

How industry and wholesale use the digital change cleverly!

Industry and wholesale are faced with increasingly complex market requirements, especially concerning the increasing product individualisation and the growing number of related customer groups and distribution channels.

Without digitalisation there is hardly a chance of using all these channels and of organising processes today. The provision of information, the networking of various systems and the process support hold great potentials in many fields for B2B relations. Through the speed of change, it is increasingly becoming harder for companies to formulate, to structure and subsequently to pursue an own digital strategy in a target-oriented way.

As a neutral actor, the Mittelstand 4.0-Competence Centre Stuttgart wants to capture the market requirements. On this basis, innovative examples and mechanisms for the design of digital B2B customer relationships are being developed together with Integrated Worlds GmbH. On this occasion, we invite interested companies to deal with digital services and to collect innovative ideas for their own processes.

Two workshops will take place at the FZI Research Center for Information Technology in Karlsruhe. On August 22, 2019, we invite market participants of all sectors to exchange ideas in an interactive meeting between 1:00 p.m. and 5:00 p.m. about innovative mechanisms for the digital customer relationship in the B2B market of the future. Alternatively, the event is also offered on June 26, 2019 between 3:00 p.m. and 6:00 p.m.

  • 1:00 p.m. Welcoming and introduction
  • 1:15 p.m. Keynote speech on Smart Services
  • 1:45 p.m. Coffee break
  • 2:00 p.m. Creativity workshop on the development of digitalisation strategies for the improvement of B2B relations
  • 4:00 p.m. Tour through the House of Living Labs
  • 5:00 p.m. End of the event

There will also be a guided tour through the research environment of the House of Living Labs as well as an interesting keynote speech on the topic of "Digital Services in the B2B Segment"

Please send your email to Janek Bender (bender@fzi.de), if you want to register for the event or request further information.

What is Mittelstand-Digital?

Mittelstand-Digital informs small and medium-sized companies about opportunities and challenges of digitalisation.

The funded competence centres help with expert knowledge, demonstration scenarios, best practice examples as well as networks, which serve for the exchange of experiences. The German Federal Ministry for Economic Affairs and Energy makes the cost-free use of all offers of Mittelstand-Digital possible. Further information can be found at www.mittelstand-digital.de 

Event details

22. August 2019, 13:00 - 17:00
Event location
Raum Hollywood
FZI Forschungszentrum Informatik
Haid-und-Neu-Straße 5A
76131 Karlsruhe
Contact person
Janek Bender