ALLIANZ

Dementia is one of the most significant health challenges posed by demographic change. Many affected individuals receive appropriate prevention or therapy only at a late stage. Caregivers can utilize the digital platform for dementia prevention developed within the ALLIANZ project through a web application to create a personalized prevention plan. Patients, in turn, have access to the platform via a smartphone app, can view the common goals, and can be motivated in a way tailored to their target group through graphic models and other digital incentives. This could allow patients to receive a specialized prevention plan more quickly. The project provides insights into digital motivation, user guidance, and personalization in a medical context. At the same time, it expands research in the field of digital health interventions with empirically based results and innovative technical solutions. Additionally, it alleviates the burden on the healthcare system through more efficient care processes. The project’s results can serve as the basis for new digital health products and services. This opens up new market potential for companies in the fields of medical technology, digital health, and prevention. At the same time, the scalable solution contributes to cost reduction in healthcare and opens up opportunities for innovative business models in personalized healthcare. The ALLIANZ project uses methods of user-centered development, digital intervention design, and prototypical implementation in agile development cycles. The digital and analog approaches are compared using qualitative and quantitative evaluation methods.