In the ARTIFICATION project, the core tasks of a museum, collecting, preserving, researching, exhibiting, and communicating, were translated into playful digital formats. The project was based on an agile, iterative player-centered design process: starting from the target group, personas were developed, game ideas were conceived, prototypes were created, tested, and further refined based on user feedback. Planned approaches included mobile, location-based, and immersive formats that would allow visitors to discover art-related places in Stuttgart, research provenance, design virtual exhibitions, or experience works from the Staatsgalerie in new ways. In parallel with game and concept development, the Staatsgalerie’s digital infrastructure was expanded. Collection data from existing systems was made usable for digital applications and linked with modern interfaces, semantic data models, and AI components. This was intended to enable games, AR/VR applications and other digital formats to access structured art-historical information. Hochschule der Medien was responsible in particular for game design, experience design, prototyping and evaluation. The Staatsgalerie took on project management, content, education and communication. FZI developed the technical foundations for data integration, knowledge graphs, interfaces, and the provision of machine learning models. The resulting applications make research and collection knowledge accessible online and in the museum in a playful way.